Well hello there! As I mention in my profile page, I want this blog to a melting pot of all the different things that go into lifestyle, glamour, and fame – also known as success. Whether it’s a motivational video or story from one of my many virtual “mentors,” practical, actionable advice on how to build your personal brand and develop yourself, or commentary on the latest fashion trends and lifestyles of the rich and famous, my goal is to share the best information possible on living the good life.
In today’s post, I want to talk a little bit about motivation and inspiration. Over the course of my life, I’ve personally found that before you can take action towards achieving your goals, you need to get motivated. One of the best ways that I’ve been able to get motivated and inspired to improve my own life is by looking to the examples of others who have climbed and fought their way up the ladder of success.
One such person is Alex Ikonn, one of the founders of Luxy Hair, a company that makes clip-in hair extensions that I personally use and love. I’ve been using Luxy Hair extensions for a while now, and it was because of this that I found out about Alex and his wife Mimi. To me, this young married couple is the perfect example of a modern success story.
Alex and Mimi come from a city just outside of Toronto, Ontario, not far from where I live. Several years ago, just before their wedding, Mimi came home crying after buying some hair extensions that just weren’t very good. Alex, seeing an opportunity, asked Mimi all kinds of questions about hair extension, and decided that he could create a product that solved some of the problems Mimi had with the hair extensions she bought. Sure enough, within a year, Luxy Hair was not only born, but was a massive success, making over a million dollars in revenue.
Alex attributes a lot of their success to their unique form of marketing, which is primarily done through their YouTube channel. This channel started with a simple video reviewing a hair straightener, and has grown to feature hundreds of videos that teach women (myself included) amazing and unique ways to style their hair. Without ever really pitching the product or being overly sales-y, these videos have helped drive a ton of traffic to their business, and has made Alex and Mimi relatively overnight successes.
In Alex’s interview on London Real, which I’ve posted below, Alex talks in detail about the concept of always looking to add value and solve problems with your business. For someone such as myself who wants to grow their personal brand and business, this interview gives a lot of practical advice. It’s also extremely motivational, as it shows how having the right mindset and work ethic can lead to success.
I highly recommend watching this interview with Alex. If you have any thoughts you want to share, I’d love to hear from you!
Until next time…